Advertising in Medicine — A Physician’s Perspective


Robert W. Geist, M.D.N Engl J Med 1978; 299:483-486 August 31, 1978 A campaign against the American Medical Association’s bans on commercial advertising opened in December, 1975, when Mr. Alfred Dougherty, a deputy director in the Federal Trade Commission’s (FTC) Bureau of Competition, held a news conference.1 He said that advertising would create an informed public, beneficially...

Incentive Bonuses in Prepayment Plans


Robert W. Geist, M.D.N Engl J Med 1974; 291:1306-1308 December 12, 1974 “…A physician should limit the source of his professional income to medical services actually rendered by him…to his patients.”1 This precept of medical ethics is now under fire from within and without the profession. The attack comes from those who propose that prepaid group insurance plans, combined...